About BOGOS

BOGOS (formerly Free Gifts by Secomapp) has trusted by leading brands worldwide over the past 11 years. It has evolved from a free gift app into one-stop solution for bundles, discounts, and upsells.

BOGOS (formerly Free Gifts by Secomapp)

Used by 60,000+ Shopify stores worldwide, BOGOS is a powerful Shopify promotion app designed to help you boost sales and increase your store’s conversion rate. It lets you create a wide range of offers — from simple to advanced — including gifts with purchase, bundles, discounts, and upsells.

With BOGOS, your customers will love exploring your store, discovering exciting deals, and staying longer to shop more.

Core Modules

  • Create Offers: Build custom promotions using one of the four offer types. Merchants can define conditions, select products, and set up rewards in just a few steps.

  • Offer Management: Manage all active and inactive offers in one place. Supports bulk editing, import, and export for efficient campaign management.

  • Booster: A set of promotional tools designed to increase offer visibility and motivate customer engagement in the store, including Today offer, Progress bars.

  • Customize: Personalize the display of your offers. Adjust the layout, position, content, and color scheme of each element to match your store’s branding.

  • Analytics: Track performance metrics such as impressions, clicks, conversions, and revenue generated from each offer.

  • Translation: Translate the content of BOGOS widgets into your target languages to deliver a localized shopping experience.

  • Settings: Configure general app settings, such as language, Gift offer mechanism, and gift product.

  • Integrations: Connect BOGOS with third-party apps and tools to enhance automation and analytics — such as email marketing, affiliate tracking, and upsell platforms.

1. Gift Offers

Use cases:

  • Buy one get one

  • Buy X get Y free

  • Spend amount to get a gift(s)

  • Free sample with purchase

  • Spend more get more

Key features:

  • Automatically add free gifts to customers’ carts or showcase them through an interactive gift slider

  • Target the right audience with the 5 main conditions and 6 sub-conditions

  • Manage multiple offers effortlessly with priority settings, bulk editing, and import/export options

  • Work with POS, Mobile App, Headless/Hydrogen

2. Bundle Offers

Types of Bundles:

  • Classic bundle: A fixed set of products sold together

  • Mix and match: Allows customers to create their own bundle from a selection of items

  • Bundle builder: A dedicated landing page allows customers to customize their bundles

Key features:

  • High-converting yet fully customizable widget

  • Choose from 4 discount types, including free gifts, and even combine them with shipping discounts

  • Flexibly combine different products or variants

3. Discount Offer

Types of Discounts:

  • Volume discount: Offer higher discounts when customers buy in larger quantities.

  • Discount on the cheapest or most expensive items: Apply a discount to the least or most expensive items in the cart.

Key features:

  • Flexible discount tiers based on the quantity customers purchase

  • Apply discounts to all products, specific SKUs, or product categories

  • Combine product discounts with a shipping discount or subscription

4. Upsell Offers

Types of Upsell:

  • Frequently bought together: Increase average order value by suggesting complementary or related products.

  • Checkout upsell: Encourage last-minute purchases by showing relevant offers during the checkout process

  • Thank you page upsell: Re-engage customers right after purchase with tailored post-checkout offers

Key features:

  • Activate upsells based on order history, products, or cart data to reach the right customers at the right time

  • Choose to upsell automatically or set them up manually according to your own strategy

  • Personalize upsell widgets to match your store’s branding and tone

  • Track key performance metrics to identify opportunities and plan your next move to boost average order value (AOV)

Last updated